Our Story

Heritage.FOE was born from a simple but powerful belief: Family Over Everything. Growing up as Asian Americans, we learned that our roots, culture, and loved ones are the foundation of who we are. This brand is more than clothing - it is a reminder to never forget your roots and where you come from. 

We create modern streetwear that blends comfort, quality, and meaning. Every piece is designed to feel good, look good, and carry a story. When you wear our clothing, you are not just putting on clothes - you are representing your own heritage, your values, and your family. 

Our Mission

• To design clothing that provides intentional meaning
• To celebrate Asian culture and heritage through everyday streetwear
• To inspire community, loyalty, and pride in what truly matters

Join The Movement

When you wear our brand, you carry a piece of your story with you. Together, we can show the world our heritage, and keep family at the center of everything we do. Fashion trends come and go, but family and heritage are timeless. Our goal is to make clothing that goes beyond just style - clothing that feels personal, carries weight, and demonstrates pride in your culture.